When doing TikTok or other social media platform promotion, many users prefer to choose to use native IP(i.e. real IP address) server, choosing to use native IP can bring some advantages, here are some possible reasons:

Bypass blockades and restrictions:

Some regions may block or restrict some IP address ranges, and if the IP you use is blocked, your content may not be accessible or promoted properly. Using native IP can reduce the risk of being blocked, as these IP addresses are usually not included in the blocked list.

Improve connection speed:

Using native IP can reduce the intermediate link to access network content, thereby improving connection speed and stability. Because a certain amount of latency is introduced through services such as CDN, native IP can directly access the server, reducing the time of network requests.

Reduce content filtering:

Some social media platforms may screen content posted through services such as CDN to prevent the spread of malicious or offending content. Using native IP reduces the risk of content being automatically identified as non-compliant.

Personalized customization:

Using native IP allows for more flexibility in website customization and optimization to meet specific promotional needs and user experiences.

It should be noted that choosing to use native IP also brings some challenges, such as network security risks, IP address management and other issues. In addition, for cross-regional promotion, you may need to consider the network environment and access in different regions to determine if you really need to use native IP.